Online marketing

In order to understand why it is important to do online promotion, we will first present some figures:
– Over 90% of Romanians who use the internet, use Google engine to find what interests them.
– 81% of internet users begin their buying activity using the search function
– 97% of Google’s revenues are made through Google AdWords

That’s why for clients interested in a high position in Google searches and thus an increase in sales and brand visibility, the online promotion is an important factor. Most people wrongly believe that with the creation of a website the promotion is automatically done. In fact this is just one of the necessary conditions to be achieved. For more details contact us!
At the moment there are two kinds of sets of activities that bring the best results and they are Google AdWords and SEO (Search Engine Optimization).

Google AdWords
The main advantages of using AdWords are:
– Customers are viewing your advertisement only when they are genuinely interested
– Monitoring and evaluation of the results clearly
– Cost Control
– You pay only when users click on you ad (CPC = Cost Per Click)
– the targeting of your customers can be done geographically, by the equipment they use (computers or mobile devices) and the language they speak.

SEO (Search Engine Optimization)
It is achieved by optimizing the site so that it is displayed in the top results when searching for specific key words or phrases. All the work provided by us considers this intended purpose. The higher you are in the list, the more effective your link is. The target is to be positioned on the first page of search.
The main advantages of SEO are:

  • increased traffic received by search engines
  • ROI (return of investment)
  • traceable and quantifiable results
  • Increased site usability
  • Brand awareness

All the explanations above are introductory and brief, closely related to the objective of this site. For more details on the collaboration, please contact us.